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The domain bootxchange.com states the following, "How does it work? If you have a pair of outgrown football boots and trainers too good to be thrown away, then why not exchange them for another pair? Kids out grow their shoes so quickly that they are often hardly worn." I observed that the webpage also stated " So why not try us out today and recycle your used football boots or trainers for another pair? Why not check some of our existing feedback." They also stated " If you havent got a pair to exchange then why not check out our reasonably priced For Sale section. Click here to get started." The meta header had Boot Xchange as the first keyword. This keyword was followed by Exchange, boots, and used trainers which isn't as urgent as Boot Xchange. The other words the site used was used football boots. outgrown football boots is also included but will not be understood by web engines.